Now You Can Measure Experiential Marketing

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Now You Can Measure Experiential Marketing

I met a man last year who had left a comfortable job in lieu of building a startup. When I asked him where the idea for his product came from, he answered by telling me he didn’t want to work a traditional 9-5 and the idea of being his own boss resonated with him - but he never mentioned what his product was. He never answered my question, and that's because in his case, being an entrepreneur came first, and building a product came second.

I’ve heard this story many times - and I've seen how it often ends.

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7 of the Biggest Marketing Mistakes Made by Early-Stage Startups

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7 of the Biggest Marketing Mistakes Made by Early-Stage Startups

Over the years, I have worked with and consulted for startups of various stages, from bootstrapped ideation to post Series A. In my position, I’ve observed a common pattern of startup marketing mistakes perpetrated by otherwise brilliant people, which has left me and my co-founder perplexed. 

How can entrepreneurs avoid pitfalls in such a competitive industry with a high failure rate? The road to producing a better product and getting more customers starts with a new definition of marketing.

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How Chimp Helped Charities Raise $200M

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How Chimp Helped Charities Raise $200M

CHIMP, the subject of our 6th Startup Spotlight, has helped more than 100,000 Canadians donate more than $200 million to charities nationwide in the last 3 years alone by making the donation process easier and more transparent. 

How has CHIMP effectively disrupted the Charitable and Nonprofit Sector in such a short period of time? Founder (and recent Business in Vancouver 40 Under 40 award recipient) John Bromley, saw numerous tools available to support charities but realized the easiest way to increase donations was to build a similar tool to support donors. As a result, he created CHIMP: an online platform to help prospective donors research charities and make contributions all in one place.

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How Cubic.ai Makes it Easier than Ever to Build a Smart Home

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How Cubic.ai Makes it Easier than Ever to Build a Smart Home

For our fifth Startup Spotlight, we interview Alex Kim, the COO of Cubic.ai, who aims to change that.

Cubic.ai - a smart home app and personal voice assistant, helps users manage their home from a streamlined platform to simplify their lives.  By using natural language understanding that adapts to users’ linguistic quirks and building compatibility with products like Nest, Hue, or even the upcoming Apple Home, users can manage their entire home - devices and all - with a single assistant.

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