3 Lessons on Customer Empathy from #CTAConf

3 Lessons on Customer Empathy from #CTAConf

After wrapping up Unbounce’s Call to Action Conference 2017 in Vancouver, our team was overwhelmed by all of the amazing speakers who delivered highly applicable lessons. While we learned a lot about how to leverage technology to aid in marketing strategy, we found that speaker after speaker encouraged marketers on the whole to embrace something less high-tech: empathy.

3 Takeaways from Traction Conference 2017

3 Takeaways from Traction Conference 2017

Last week we wrapped up Traction Conference 2017 - one of Vancouver's top tech conferences - where over 30 industry leaders shared their secrets to gaining traction with your business. 

Though the speakers came from different business backgrounds, there was a lot they agreed on when it came to the topic of growth, and we couldn't get enough.

If you're looking to scale your business, you won't want to miss these key insights from the industry giants at Traction 2017.

How to Get the Best Possible Return on Facebook Ads

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How to Get the Best Possible Return on Facebook Ads

Chances are you've come across a viral video on the internet, but do you know the secret to crafting content that compels your audience to share?

To test the principles of virality, we concocted an experiment to see what kind of content resulted in the lowest cost-per-engagement, and ran Facebook ads to measure our findings. After a month of researching, creating, and sharing content, we've learned three (humbling) lessons about what makes content that compels others to share.

 

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Freakonomics: A Rogue Marketer Reveals the Hidden Side of Marketing Agencies

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Freakonomics: A Rogue Marketer Reveals the Hidden Side of Marketing Agencies

The other day, the team and I were shopping around for new office spaces when we met a property manager who seemed particularly curious about what we did.

“I don’t understand how all these folks half my age seem to be growing businesses twice as fast as I ever could,” he said. (Bless his heart.) “You know, there are a lot of marketing agencies around. What makes you guys different?”

Before I could really think of an answer, I began to utter the following:

“Have you ever read the book Freakonomics?”

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Three Mistakes Brands are (Still) Making on Social Media

Three Mistakes Brands are (Still) Making on Social Media

These days, you'd be hard pressed to find a brand that isn't on social media. So what is there left to know? Our COO Chelsea shares these top three mistakes brands are *still* making on social media (in  you guessed it  2016). (Transcript to follow.)