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Pro-D Seminars is the industry leader in online continuing education for Acupuncturists and Traditional Chinese Medicine practitioners. Looking to energize their customer base and explore new customer acquisition channels, Pro-D reached out to the Incubator for a new, integrated marketing strategy.

Approach

  • Built new infrastructure into the email marketing strategy to systematically increase deliverability.

  • Created data-driven email marketing campaigns.

  • Overhauled the existing visual brand and developed tools for streamlining the implementation of the new.

  • Developed conversion-optimized home and product landing pages.

Results

  • Increased the revenue of Pro D's annual sale by 59% in 3 weeks.

  • Achieved an avg. 166% increase in email open rates - 13% higher than the industry average.

  • Increased the amount of web traffic from email referrals by 584%.