7 of the Biggest Marketing Mistakes Made by Early-Stage Startups

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7 of the Biggest Marketing Mistakes Made by Early-Stage Startups

Over the years, I have worked with and consulted for startups of various stages, from bootstrapped ideation to post Series A. In my position, I’ve observed a common pattern of startup marketing mistakes perpetrated by otherwise brilliant people, which has left me and my co-founder perplexed. 

How can entrepreneurs avoid pitfalls in such a competitive industry with a high failure rate? The road to producing a better product and getting more customers starts with a new definition of marketing.

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