3 Lessons on Customer Empathy from #CTAConf

3 Lessons on Customer Empathy from #CTAConf

The experts at CTA Conference agree: humanity wins over sales tactics when it comes to boosting customer engagement and brand loyalty. Here's how it's done.

Freakonomics: A Rogue Marketer Reveals the Hidden Side of Marketing Agencies

Freakonomics: A Rogue Marketer Reveals the Hidden Side of Marketing Agencies

The other day, the team and I were shopping around for new office spaces when we met a property manager who seemed particularly curious about what we did.

“I don’t understand how all these folks half my age seem to be growing businesses twice as fast as I ever could,” he said. (Bless his heart.) “You know, there are a lot of marketing agencies around. What makes you guys different?”

Before I could really think of an answer, I began to utter the following:

“Have you ever read the book Freakonomics?”

Three Mistakes Brands are (Still) Making on Social Media

Three Mistakes Brands are (Still) Making on Social Media

These days, you'd be hard pressed to find a brand that isn't on social media. So what is there left to know? Our COO Chelsea shares these top three mistakes brands are *still* making on social media (in  you guessed it  2016). (Transcript to follow.)