This Is What Real Disruption Looks Like (a Must-Read for Startups)

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This Is What Real Disruption Looks Like (a Must-Read for Startups)

Disruption: a term so widely touted, it has lost a sense of its original meaning. But it was not long ago that “disruption” referred to technologies that were –well, disruptive. These were technologies that disrupted existing markets to create new ones; technologies with an impact so unbridled, it could not have been forecasted or planned.

Names like Steve Jobs, Elon Musk, and Mark Zuckerberg garnered worldwide recognition and unwittingly inspired the mainstream glorification of entrepreneurship. Simply put, innovation has never been “cooler” before, and at the top of the chain were the mobilizers of disruptive innovation.

… Which is why I was surprised to learn about a company called CrowdOptic the way I did.

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Needls: What It Is and Why Ad Agencies Should Be Afraid

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Needls: What It Is and Why Ad Agencies Should Be Afraid

For the second instalment of our Startup Spotlight Series, I reached out to Justin Hartzman of needls –the world’s first “RoboAgency.” Needls’ mission is one that we share here at The Incubator, which is what made this interview so interesting. Needls’ mission is to democratize access to intelligent advertising – cutting out efficiencies and false starts in between. No longer will small and medium-sized businesses (SMBs) have to rely on marketing “middle men” to manage their social media ad spend for them.

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How a Startup Called Oppimi Is Changing the Way We Diagnose Learning Disabilities

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How a Startup Called Oppimi Is Changing the Way We Diagnose Learning Disabilities

Welcome to the inaugural post of our Startup Spotlight Series. Each week, we will be featuring a different company working to solve real-world issues through innovative means. We invite you to take a glimpse into the world of entrepreneurship and how it's changing the world.

Up first is a healthcare startup called Oppimi, and we could not be more excited. Find out why, in this interview with Oppimi's co-founder and CEO.

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3 Lessons on Customer Empathy from #CTAConf

3 Lessons on Customer Empathy from #CTAConf

The experts at CTA Conference agree: humanity wins over sales tactics when it comes to boosting customer engagement and brand loyalty. Here's how it's done.