Posts in Business Development
What to Look for in a Marketing Agency

Once upon a time, Nike wasn't the leader in the U.S. market for athletic footwear. In the 1980's, Nike was trailing behind Reebok, with the latter being hailed as "the biggest brand-name phenomena of the decade." In an effort to revamp its brand and capture new markets, Nike hired an ad agency, Wieden+Kennedy, which ultimately coined the three-word slogan we all know and love.

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