Posts tagged Marketing
What to Look for in a Marketing Agency

Once upon a time, Nike wasn't the leader in the U.S. market for athletic footwear. In the 1980's, Nike was trailing behind Reebok, with the latter being hailed as "the biggest brand-name phenomena of the decade." In an effort to revamp its brand and capture new markets, Nike hired an ad agency, Wieden+Kennedy, which ultimately coined the three-word slogan we all know and love.

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What You Should and Shouldn't Automate on Social Media

Building relationships takes time and energy. Building relationships online is no different, which is why people love the idea of social media automation. Why do it yourself when you can get a bot to do it for you? Tools like Hootsuite and Buffer give you a whole stream of pre-constructed, prescheduled tweets at the push of a button. Tools like Instamacro and Crowdfire let you automate the process of liking and following completely. It’s simple, easy, and cost-effective…

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