Establishing a Competitive Brand in a Saturated Industry.

Inland Engineering Services (IES) was looking to establish a brand that reflected their position as industry leaders in telecommunication engineering in California. 

We knew that competing against international conglomerates as a family-run operation was a challenge that an updated logo and website couldn’t conquer alone. Alongside overhauling their visual branding, we conducted an industry analysis and arrived at a competitive position within a saturated market dominated by giants.

They came to us for a new website, but left with a whole new identity - and a way to communicate their uniquely identified value to customers. 

 

The Project

It was obvious to us that IES goes above and beyond for their customers, and it was an exciting challenge to create and optimize key customer touch points to better reflect this.  IES is unique in its industry, and our goal was to craft a web experience unlike any in its sector.  Not only does it display their expertise as a company, but also the unique aspects that set them apart from the competition. 

 
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Project Highlights

 

A sleek new website design that reflects their prominence in the telecommunications engineering industry.

Crafting website copy that resonates with customers and stakeholders alike.

Telling a unique brand story that shines a light on a family of changemakers.

Strategic positioning to carve out a fresh new path in a saturated market and ensure long-term growth.

Promotional collateral to uphold their professional values and demonstrate industry authority.

 
 
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The team at Incubator was nice to work with. They were responsive and presented great ideas.
— Carlos Mongello, Founder & CEO, Inland Engineering Services Inc.
 
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Want to find out how The Incubator Marketing can help you establish your online brand?