Julianne Keu

Founder & CEO

Julianne Keu has worked at the forefront of social media and digital marketing since 2012 when she launched her first business, Jule Magazine. Using unconventional approaches at the time, she quickly grew her ten-person operation to a peak Alexa ranking of 244,000 and a combined social media following of over 15,000. Jule Magazine was later sold to multinational wellness corporation Bing Han Enterprises in 2015.

In 2014, Julianne began working on her second business, a startup, Targeted Tweets. Using state-of-the-art technology, Targeted Tweets enables users to communicate directly to a pre-filtered audience on a mass scale. To date, Targeted Tweets has been used in some of the most cost-effective lead generation campaigns in the world.

In the winter of 2015, Julianne began assembling top talent in her city to create The Incubator, an integrated marketing accelerator for emerging brands. Today, Julianne remains active in the tech/startup space as an active participant, advisor, and investor of small-to-medium scale projects.

Fun Facts:

  • Julianne started her first business after the editors of a national newspaper censored one of her articles. (She had worked as a freelance reporter in a previous life.)
  • She once pitched a business idea to a software development pioneer, after which it was completely torn apart. She cites this experience as one of the most defining moments of her career.


    Chief Operating Officer (COO)

    Chelsea Koochin started her professional career in team and operations management at the young age of 17, beginning with an international retail chain store. Since then, Chelsea has effectively managed staff of all sizes in multiple industries- always utilizing the most efficient training techniques to shape the success of her teams and clients. 

    Chelsea has actively contributed to the exponential success of over 15 brands internationally, from the northwest to the southeast. She specializes in employing innovative and lean approaches in both strategy and execution, perfectly fitting in at The Incubator. Working alongside Julianne as The Incubator’s Director and COO, she continually builds success stories with her dynamic team daily.

    Fun Facts:

    • Chelsea started her first entrepreneurial endeavour as a 10 year old- sewing and selling purses from recycled materials for extra spending money. 
    • She is the middle child in a family of 10 strong personalities, for which she credits her creativity and drive. 


    Design Lead

    Sisi Zhou is passionate about all forms of design, especially when it comes to typography, branding and publication. After obtaining a psychology degree from the University of British Columbia, and initially pursuing clinical research, Sisi returned to her creative roots by pursuing an education in Graphic/Communication Design at the Emily Carr University of Art and Design.

    Her passion for both design and psychology means that she is constantly attuned to human behaviours and thinking patterns, which allows her to empathize with target users/clients and create designs that fulfill their needs. What Sisi loves most about her job, is taking a client’s design problem, implementing a solution, and seeing the positive impact it has on the client’s business and how their customers interact with them.

    When she’s not designing, she can usually be found curled up with a book, powering through a binge-watch session, or shouting at a European soccer match on TV.

    Fun Facts:

    • Sisi’s first word is the English word, “cat,” which is odd, since she was brought up in China, speaking Mandarin.

    • Sisi has never owned a cat.


    michael yuong

    Web Development

    Michael Yuong started teaching himself code in grade 6 after being discouraged to pursue visual arts. Believing that if he couldn't make visuals, he would at least craft the foundation necessary for the aesthetics to stand out. 

    With more than 15 years experience under his belt,  Michael has established a full-time career in web development, security, and design. Being fluent in nearly every major programming language he has been able to create the foundations for countless brands, from local startups to major corporations. Michael further pursues his passion for visual arts in digital photography on the side rounding out his skill-set perfectly to work in a digital world. 

    Fun Facts:

    • True to stereotypical "coder" culture, Michael enjoys playing and running an active Dungeons and Dragon campaign. 

    • When the QuizUp app was at peak popularity, Michael was #3 in Canada for the Hip-Hop/Rap Category until he got bored. 

    Isabella Roosevelt

    Isabella Roosevelt

    Marketing Coordinator

    Isabella Roosevelt is a self taught photographer who actively seeks out new and engaging opportunities for growth. Alongside photography, her passion for networking and creating innovative content was Isabella's entry point into the world of marketing. Utilizing her love of the arts and the knowledge absorbed, Isabella has done social media work for a multitude of start-up businesses in and around the Lower Mainland including: Sigma Barbershop, Rain or Shine Ice Cream and Westerly Goods. She also applies her passion for photography to fashion, portrait, landscape and commercial projects - previously collaborating with RYU, Langly Bags and the Vancouver Aquarium. She was among the founders of Royal Canadian Air Cadets 888 Avengers Squadron’s social media outreach, working as their Public Relations Manager. 

    Isabella has joined The Incubator as a Marketing Coordinator, and is keen to build relationships and grow the community of creatives. She brings new, engaging and thought-provoking ideas to life through her words and photographs.

    Fun Facts: 

    • Isabella gets a little too competitive with her sports: Ultimate Frisbee and Dragon boat.
    • One time, she almost got kidnapped in Colombia. Almost.

    Juliana Yip-Ono

    Marketing Coordinator

    Juliana is a co-op student in the College of Design, Architecture, Art, and Planning at the University of Cincinnati. She is a Communication Design major with an interest in psychology and its role in design thinking. While she enjoys exploring all types of design, she is most intrigued by branding and how it is influenced by societal and psychological factors.

    Having moved around a number of times in her childhood, she has grown attentive to the importance of storytelling – stories fuel our communities and connect us on both a personal and professional level. This aspect has taken shape to form her passion for design and its ability to strategically convey narratives. Similarly, she brings this passion into many of her extracurriculars, such as She|UC, an organization for women for which she is a founding team member.


    Fun Facts:

    • In the early 2000's Juliana appeared on three episodes of CBeebies Boogie Beebies..
    • Sadly, her acting lessons with Chickenshed Theatre ended and her acting career never took off.



    Cassandra, one in a million, had a passion for numbers and spreadsheets before she even knew what bookkeeping was. When she heard word that she could get paid to enter numbers into charts, her life suddenly made sense. She only made it halfway through her bookkeeping education before she had her first job offer and she’s never looked back.

    Cassandra joined The Incubator as their bookkeeper at its inception and soon thereafter additionally took on the role of Executive Administrator- allowing her to embrace her healthy organizational obsession and keeping the The Incubator team in order. Cassandra is thrilled to be a part of this team and looks forward to many more spreadsheets!

    Fun Facts:

    • Cassandra is not 6 feet tall, contrary to popular belief. She is only a mere 5' 10.5".
    • She originally moved to Vancouver to study acting.